active reading questions

1)In your own words describe the "6 Myths of Creativity."

a) Creativity comes from creative types.

Actually everyone is capable of creative work, they just need the right work enviroment to be creative.

b) Money is a Creativity Motivator

Really money is not everything it actually impeads creativity. People will be less likely to be crative because they feel that it might ruin their chances of getting a bonus.

c) Time Pressure Fuels Creativity

Time pressure actually makes creativity levels go down. People need time to let the creativity "bubble up." creativity needs time to blosom.

d) Fear Forces Breakthroughs

People are more likely to be more creative when they are excited about their work and are happy. "One day's happiness often predicts the next day's creativity."

e) Competition Beats Collaboration

Collaboration is better than competition. people competing is worse because when they work together they take all of their ideas and put them together making the best ideas. rather than just having a lot of ideas that would be better off together.

f) A Streamlined Organization is a Creative Organization

Downsizing made creativity drop much faster than the leader thought. People were so worried about being fired they were much less creative. people will be more creative when it is supported in their enviroments.

2) How did Teresa Amablile, the Harvard Business School professor who studies creativity in the workplace, design her research? What kinds of information was she looking for? What seems especially surprising or interesting about her apporach to research?

she collected nearly 12,000 daily journal entries from 238 people working on creative projects. she was looking for information about what types of situations increased creativity. she did not tell the employees what she was looking for she said she was looking for emotions in the work place.

3)Who is the audience for Bill Breen's article? How can you tell?

The audience is anyone in a work place, and employers. You can tell, because he talks about how compettition and unhappy settings in the work place only lead to a company not doing well.